Fashion photography, Real?
Lifestyle – Sales tool – aspirational
“Simulacra and Simulation is most known for its discussion of images, signs, and how they relate to the present day. Baudrillard claims that our society has replaced all reality and meaning with symbols and signs, and that in fact all that we know as real is actually a simulation of reality. The simulacra that Baudrillard refers to are signs of culture and media that create the reality that we perceive.”
The sign is more important than the signified. The sign sells the product, the sale is the goal. The product, the bit that is real is secondary to the sale, the bit that’s the simulacrum.