Etivity 11 – P is for Perception

Unfortunately I missed Alfredo Cramerotti‘s talk about his book ‘Aesthetic Journalism: How to Inform Without Informing’. Luckily for me thanks once again tot he trusty world of the web I can play catch! I have to admit I really liked the A-Z for its simply layout, hyperlinks and pictures, a holiday from the large blocks of text we have been reading!

For me aesthethic journalism makes logical sense. An unedited photograph cannot be denied, even if the accompanying text  clouds the truth. We live in such a fast paced, image orientated society that Cramerotti’s mode is almost like fighting fire with fire, playing media savvy with the media, using their own tools against them and highlighting their faults. Keeping on this theme my chosen letter was P for Picture:

Sois Belle Et Vote [‘Be Pretty and Vote’ ] was the slogan for a political advertising campaign that took place in Lebanon in 2009 by the occasion of the parliamentary elections. Coincidently the next post down is Per.cep.tion. It would be a shame for a poster like Be Pretty and Vote to be perceived as ‘normal’ political practice, although we are so blinded by beauty and so abounded with perfection that sometimes its hard to see the reality. Cleverly the negative reactions towards this campaign were anticipated. The poster aims ‘to create a public discussion based on its controversial aspects and consequently generating visibility and promotion for its own benefit.’ This could also be used to replace other more important topics prior to election. Cramerotti notes that ‘by making the appropriation itself visible, indirectly exposes the structure which is based on.’

Power is also a very interesting post, particularly They Rule which presents research in a user friendly way.

‘It aims to provide a glimpse of some of the relationships of the US ruling class. It takes as its focus the boards of some of the most powerful U.S. companies, which share many of the same directors. Some individuals sit on 5, 6 or 7 of the top 500 companies. It allows users to browse through these interlocking directories and run searches on the boards and companies. A user can save a map of connections complete with their annotations and email links to these maps to others. They Rule is a starting point for research about these powerful individuals and corporations.’


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