Semiotics could be seen as the study of signs that construct the way we represent reality. This can be through the use of language or other media. There are two founding schools of thought in semiotics, Saussure and Pierce. Semiotics could be seen as the language that interprets all other systems. What particularly interests me in television practise is the semiotic interaction between makers and tests and users are encoded and decoded by the positioning of readers. Chandler comments on the notion that in TV grammar it has been assumed that the person addressing the camera and therefore the audience directly and as individuals has more power and that power is reserved for the news presenters and weather reporters or by extension any presenter ‘representing the authority’ of the TV station. To me it explains to some extent why a TV audience often fails to empathise with real situations where people may put their point, but that is away from the direct point of view of the camera and therefore the audience or reader. With this realisation I have to reflect on the different editing decisions I have made while working for broadcasters and working on material that is not directly made for television. The decisions to allow direct representation to the camera are very much based on the nature of the broadcast as gatekeeper. John Berger’s ‘Ways of Seeing’ reflects the nature of how men and women view themselves in society, it further adds to who’s view can be heard and expects to be heard, where the condition for men is to be heard, the condition for women is to be the object to be seen, this basic construction of reality continues in the practise of television production.