The beginning and current positions
Initially the semiotic was considered as a science. There were two positions regarding semiotic; Pierce and Saussure.
On one hand, Saussure defended the position based on the text; t he sign is basically composed of signifier and signified. The signifier is the specific form that the sign takes while signified is the concept to which the signs refer. So, Saussure focused on the linguistic sign what is consider semiotic structuralism- base on text
On the other hand, Pierce stance a triadic model. The representation, the interpret ant and the object. According to Pierce “ WE THINK ONLY IN SIGNS”.
Chandelier emphasized that we are species making meanings always –homo significant –meanings –makers.
Contemporary semiotitians consider the semiotic analysis as one of many techniques used to explore sign practices. Also when the sign is applied in different medias perhaps it is needed different type of analysis . So the Semitic analysis is consider just one among others
Over all, when we create a form whether a text, a picture or a sculpture we have already created a sign what is our interpretation of the reality, but just the reality of us , whom made the sing. Moreover, to make it a real sign it needs to be interpreted, as declares Pierce “nothing is a sign unless it is interpreted as a sign”. Furthermore, each viewer makes his own interpretation ,it would depend on the social convention that we have already learn.