In the text Photography out of conceptual art critics were concern about how to approach to those photos in the work of Ruscha, for them it was an appropriation of a everyday images as Duchamp`s urinal and its readymade. In answer to this point what Edward Ruscha regarding his work Twenty-six Gasoline Extension argues that those photographs were only a collection of information so a kind of document. Rather than that for him, photography are only snapshots that have to do with commercial world and for information purpose thereby photography is dead as fine art. Photography out of conceptual art- Steve Edwards pg.143
On the one hand, Contemporary Art practice such as Conceptual Art uses many tools to achieve its end sacrificing those medias considered fine art media and making then lose their esthetic issues and principles. In this case the precise language of photography no longer exist. In those terms what Ruscha stated is correct. On the other hand, by trying to get a positions according to the other texts, I should say that it is hard to stated one. Perhaps ,this picture view would help me to illustrate the sense that I have after all this text.
So, a viewer can approach to a photography based on esthetic terms however it could not necessarily work on that, even though esthetic issues are present in it. Further than that if we took photography as a representation of the reality then it could collect the visible or reproduce some visible moment becoming a document as in the case of contemporary art. In this case the reproduction in the photography is for the mean of the artist or the photographer to support his idea ; So somehow the reality reflected in a photography could be manipulated or used according to the concept of the artist, showing us something not necessarily a representation of the reality .
As it happen to the critics of the work of Ruscha, it is hard for a viewer to know what is reality what is photography as mere document for a conceptual art or a conceptual photography. Everyone, now more than before, has a digital camera and digital is a key word so far. Since everyone has been digitalized everything is a kind of illusion rather than reality, as Postmodernism concept states “ apparent realities are only social constructs, as they are subject to change inherent to time and place”http://en.wikipedia.org/wiki/Postmodernism
It is interesting the use of images with lines of texts as is the case of Victor Burgin’s today is the Tomorrow You Were Promised Yesterday. It emphasizes the idea of the artist even though it could distract the view of the viewer
Definitely it is hard to face photography and know whether it is a representation of the reality, a representation of something created as reality or it is a document as a tool for a conceptual art or a conceptual photography .As it depends of the artist, I should say it is subjective.