What we see is not necesarily what it is

In the text Photography out of  conceptual art  critics were concern about how to approach  to those photos in the work of Ruscha, for them it was an appropriation of a everyday images as Duchamp`s urinal and  its readymade.  In answer to this point  what  Edward Ruscha regarding his work Twenty-six Gasoline Extension argues  that those photographs were  only  a collection of information so a kind of document. Rather than that for him, photography are only snapshots that have to do with commercial world and for information purpose thereby photography is dead as fine art. Photography out of conceptual art- Steve  Edwards pg.143 

On the one hand, Contemporary Art practice such as Conceptual Art uses many tools to achieve its end sacrificing those medias considered fine art media and making then lose their esthetic issues and principles. In this case the precise language of photography no longer exist. In those   terms what Ruscha stated is correct.   On the other hand, by trying to get a  positions according to the other texts, I should say that it is hard to stated one. Perhaps ,this picture view would help me to illustrate the sense that I have after all this text.

  As you see if it is seen   at this picture one  could see two sides and both could be           possible right views .  If   an explanation appears one could decide to choose just a view, perhaps!

So, a viewer can approach to a photography based on   esthetic terms however it could not necessarily work on that, even though esthetic issues are present in it.  Further than that if we took photography as a representation of the reality then it could collect the visible or reproduce some visible moment becoming a document as in the case of contemporary art. In this case the reproduction in the photography is for the mean of the artist or the photographer to support his idea ; So somehow the reality reflected in a photography could be manipulated or used according to the concept of the artist, showing us something not necessarily  a representation  of the  reality .  

 As it   happen to the critics of the work of Ruscha, it is hard for a viewer to know what is reality what is photography as mere document for  a conceptual art or a conceptual photography.  Everyone, now more than before, has a digital camera and digital is a key word so far.  Since everyone has been  digitalized  everything is a kind of  illusion rather than reality, as Postmodernism concept states  “ apparent realities are only social constructs, as they are subject to change inherent to time and placehttp://en.wikipedia.org/wiki/Postmodernism

It is interesting the use of images with lines of texts as is the case of Victor Burgin’s today is the Tomorrow You Were Promised Yesterday.  It emphasizes the idea of the artist even though it could distract the view of the viewer

Definitely it is hard to face photography and know    whether it is a representation of the reality, a representation of something created as reality or it is a document as a tool for a conceptual art or a conceptual photography .As it depends of the artist, I should say it is subjective. 


About azulrojo

peru/lima- painter prectitioner-art teacher
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One Response to What we see is not necesarily what it is

  1. paula roush says:

    hugo, you make interesting points about the multiple meanings within a photographic work and the way these shift according to the contexts and practices attached to it.

    In terms of academic blogging i would suggest you revise you text several times, word processor even has some tools to help you with spelling and grammar

    Also, the way you reference your sources could be done using the harvard referencing, so you start preparing for your essay and standardise your referencing method.

    This is a good source http://www.wmin.ac.uk/page-8421
    In the Harvard system whenever a reference to a source is made its author’s surname and the year of publication are inserted in the text. Citing the author in the text
    example- Dogs were the first animals to be domesticated (Sheldrake, 1999).
    Or, If the author’s name occurs naturally in the sentence the year is given in brackets.
    Sheldrake (1999) asserts that dogs were the first animals to be domesticated.

    Also, wikipedia is a good source but could you find a quote about post-modernism from a primary source,ie a postmodern author or even an art theory book that analyses post-modernism?

    Also, when you mention Burgin’s work, would help if you describe it in a few sentences, including date and possibly an image for those that are not familiar with the work to understand the relevance to your thoughts. The same thing re: Ruscha’s twenty six gasoline stations!

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